What’s an interesting fact about your business most people don’t know?
As a multi-media company we also have almost 50 billboards in the Danville area.
What would you like to share about your business or organization with our members?
We are a progressive performance-based digital agency that offers numerous digital marketing solutions to clients of all size–from small, growth minded companies with significant scalability potential, to large national companies with a presence in major US markets.
Why did you become involved in the SPTC?
As a highly technical company that leverages data, and data solutions, we are aligned with the mission of serving companies in this space, either directly, or indirectly.
How does being a member of the SPTC help you?
We desire to meet, support, and partner with any and all companies that invest in technology, or leverage technology for growth and innovation. We feel this organization is a community of our peers.
What challenges are you facing that the SPTC may be able to assist with?
Having significant growth expectations and plans, we feel our partnership with the SPTC will add to our overall visibility and reputation, and doing so, assist us in our ability to attract talented individuals in the data and analytics fields.
What technology innovation have you uncovered prior, during, or post the COVID-19 pandemic?
With digital media’s best practices, output, and algorithms evolving at a feverish pace, we consider our work to reveal new technological insights in our work hour by hour and minute by minute, as we study and optimize various media programs, channels, and platforms. Our testing reveals that we must be hyper responsive and vigilant every day. There isn’t any one big thing. There are many, many things changing all the time.
What positive impact have you witnessed during the COVID-19 pandemic?
E-commerce has exploded during COVID, accelerating the adoption on online purchasing in one year what would have otherwise taken many years. By some accounts, it has moved the curve ahead by 10 years. We are seeing an extremely active business environment eager to improve their e-commerce work. We are well-positioned to serve these needs, and are excited to provide these services in ways that return on investment powerfully.
Name one thing tech-related that you have learned in the last month?
Google has made a number of algorithmic changes during the past year that is requiring millions of businesses to invest in their online brand presence and methodologies to maximize opportunities.
Welcome to the Southern Piedmont, KDM!